Posts Tagged ‘The Quadrant’

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Double Exposure – The Art of Commerce

In Uncategorized on October 12, 2011 by Admin Tagged: , , , , , , , , , , ,

Sunrise at The Quadrant, Sheffield, UK

I am both a commercial media producer and a fine artist. As an artist, my ambition is to make beautiful, meaningful and lasting work for a general audience. I make my work for the world-at-large and I see no conflict of interests in being a commercial artist and also a fine artist. In fact, this is a very traditional approach, and I see myself as a traditionalist, although I use very modern technology and techniques.

This week has seen success for me in both worlds with my work being acknowledged as a commercial success and also being selected for an international film festival.

Still from The Quadrant video promo

Recently, I completed a job for The Quadrant, a managed workspace in Sheffield, UK, and this is a good example of how the two worlds of art and commerce can benefit from each other. I was commissioned to make a commercial promotional video and was given 24-hour access to their building. I saw an opportunity to make something of my own at the same time. Not instead of, but as well as.

I have been experimenting with techniques to capture high dynamic range (HDR) time-lapse video since 2008 and I saw an opportunity to test my workflow. I shot a number of views of the building as the sun moved during the day, and used the open-source Canon Hack Development Kit (CHDK) to enable Canon PowerShot compact cameras to shoot multiple-exposure time-lapse. For the promo I mixed these shots with other timelapse shots of activity within the building. The Quadrant are very happy with the promo I made for them, particularly as it is markedly different from the usual commercial promo, and this is what an artist can bring to a project, a high degree of innovation and a different way of looking at the world. Here is the finished video, music by Laurence Alexander:

I used the clips of HDR time-lapse to make a completely separate piece of work that is an artwork rather than a promo. This is part of an ongoing body of work called “The Secret Life of Buildings” and is a collection of video works that attempt to capture the essence of the building, rather than to simply document it.

Still from The Secret Life of Buildings #6

This work has been selected to be shown at the Chronos 2011 Film Festival of time-lapse, slow-motion and stop-motion in Albuquerque, New Mexico, and here is The Secret Life of Buildings #6 with music by Erik Satie, played by BL Underwood:

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The Secret Life of Buildings #6 – HDR Timelapse Video

In Uncategorized on June 24, 2011 by Admin Tagged: , , , , , , , , ,


A different take on the commercial promo. This is another interpretation of high dynamic range (HDR) time-lapse video that I shot for a promotional video for The Quadrant. The music is “Gnossienne No. 1” by Erik Satie, performed by B. L. Underwood.
http://blunderwood.com
http://quadrantsheffield.com

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The Quadrant, Sheffield, UK – Promotional Video V1

In Uncategorized on June 14, 2011 by Admin Tagged: , , , , , , , , , , ,

At last, after a rather long process, I have finished a version of my promotional video for The Quadrant, a serviced office space in Sheffield, UK. Commissioned on behalf of CVC Event Services.
It’s entirely time-lapse video shot on-site, and some of it is high dynamic range (HDR), post-processed with Photomatix Pro. Music by Laurence Alexander.
http://quadrantsheffield.com
http://cvceventservices.com
http://laurencealexander.wordpress.com

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The Quadrant Video Shoot – HDR timelapse experiments with CHDK

In Uncategorized on May 16, 2011 by Admin Tagged: , , , , , , , , , , , , ,

These are some fragments from a HDR timelapse shoot at The Quadrant, a serviced office space in Sheffield, UK. Below are some short examples of HDR timelapse video created with Canon PowerShot cameras “hacked” with the Canon Hack Development Kit (CHDK), an open-source software program. The HDR is achieved by shooting 3 exposures for each shot, one normal exposure, one +2 EV and one -2 EV. The results are post-processed with Photomatix into tone-compressed jpegs, the result of which is to produce an image with a much greater colour depth. These are then compiled into movies using QuickTime Pro. The result is a moving image that can accommodate a very high dynamic range without losing either the highlights or the shadows. It’s very processing-intensive but the results are impressive and produced with domestic-scale equipment (and a lot of patience).

Watch them in 720p HD on Vimeo or YouTube and stay tuned for a proper edit. Music by Sieben aka Matt Howden.



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The Candy Cane Quadrant, Sheffield, UK – Where even the fire escapes are beautiful.

In Uncategorized on May 4, 2011 by Admin Tagged: , , , , , ,


I am currently shooting a promotional video for The Quadrant, a serviced office space in Sheffield, UK, for CVC Event Services. It’s great to have so much access to a building like this and I was there on and off over the Bank Holiday weekend. I’m sure the tenants were glad of the holiday, but I had a great time shooting the building in such beautiful weather with no-one there.
More photos on Flickr.
http://www.quadrantsheffield.com/ 
http://www.cvceventservices.co.uk/ 

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Less is More – The Quadrant, Sheffield, UK – Video Shoot

In Uncategorized on April 21, 2011 by Admin Tagged: , , , , , , ,

I have been commissioned to make a promotional video for The Quadrant, a serviced office space in Sheffield, UK, on behalf of CVC Event Services. Shooting of the live content has gone well, although there is still much to do, including the time-lapse portion.
http://www.cvceventservices.co.uk/
http://www.quadrantsheffield.com/